Imagine you’re looking for a business coach. You go onto a coach’s website and click on their service page, excited to find out all about their amazing ‘VIP Coaching Package’. And on it, you find two paragraphs of text describing their service and a link to buy. The cost, by the way, is £6997+VAT. 🙄 […]
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How To Write Your Website About Page
When someone wants to find out more about your products and services, they often go to your About page. Much like the Home page, it’s been there since the dawn of the internet. And yet, so often, people don’t really put much effort into it. Or when they do, they can get it wrong. So […]
How to Nail Your Brand Tone of Voice for Your Business [With Examples]
What is brand voice in business writing? Have you ever read a novel and heard a voice in your head? A voice that wasn’t your own. That was distinctive and unique? That’s tone of voice. It’s essentially how you sound through your business writing. Tone of voice is the way you say something. It is […]