‘But I don’t have time to invest in x.’ ‘But you’re more expensive than that other company.’ ‘I’ve invested in something similar before and it didn’t work. Why should I trust you?’ These are the kind of thoughts running through your customers’ brains. So what’s the best way to deal with them? BY SHOUTING […]
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How and Why You Should Create ‘Wrong-Fit’ Content
Have you ever publicly stated who you’re not the right fit for? Yeah, you might quietly mutter the words ‘I never, ever don’t want to work with that guy.’ But you wouldn’t dare say it publicly, right? But if you don’t say it publicly, you could be missing a trick. When you explain who you’re […]
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How to Create a 90 Day Content Strategy
Creating content without a strategy is like trying to bake a cake with no recipe. You could probably create something edible. But let’s face it, you’re just throwing stuff together and hoping something good comes out of it. Having a strategy for your content is the best way to achieve success (i.e. make some sales), […]
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How to Repurpose a Blog Post (and Save Yourself So Much Time!)
Let’s be honest. Coming up with new ideas for content week on week is hard. We’ve all heard that we need to produce valuable, in-depth content and that ‘content is king’. And that’s absolutely true. But if you tried it in practice, you also know how time-consuming content creation and can be. Plus, let’s not […]
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What is Sales Content and How Can It Get You Sales? (With Examples)
For a long time, I believed that creating helpful content would pay off. That karma would shine down on me and clients would fall from the skies eager to work with me. Did this happen? No. Because when you do this you’re playing a waiting game. Your audience laps up all that free content, and […]
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How to Stop Customer Issues Before They Happen (Using Content Marketing)
What are you, psychic? How on earth are you supposed to know what customer issues will come up in your business? And how, then, can you prevent them from happening? We’re not suggesting you use a crystal ball to see into the future to predict any client/customer issues. (Besides, the first thing we’d all do […]
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An Introduction to Content Fortress, and Why is’s Vital for Your Business
A fortress is a structure that protects whatever is on the inside–an entire village, castles, a high-and-mighty king and all his jewels. But, in this case, what’s inside the fortress is your business. And instead of stone, the fortress is made up of content. It may sound a little drastic. Having to ‘protect’ your business […]
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Everything You Need to Know About Our Content Planning Toolkit
Wait, you guys are actually writing a blog post about one of your products 🙄 Yeah. We are. Why? We all have questions when we buy something, don’t we? Especially something new. Something you can’t see. Like our Content Planning Toolkit. So in true “content marketing” style, we wrote this article to answer all your […]
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How to Write a Blog Post That People Will Actually Read
70 million. That’s how many blog posts are published EVERY. SINGLE. MONTH. So the big question is…how do you write a blog post that people actually want to read? Now you might think to yourself, ‘No worries here. What I write about is unique. No one else is writing about it.’ Are you sure about […]
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