If you’re a regular on LinkedIn, then you’re probably pretty familiar with the term thought-leaders. And while you might assume this term is reserved for the Steven Bartlett and Richard Branson’s of the world, it is a strategy that can be utilised by anyone with knowledge and experience in an industry. But did you know […]
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How to use humour in your marketing so people fall in love with your business (+11 prompts to help you!)
On International Woman’s Day 20222, Burger King tweeted the words, ‘Women belong in the kitchen’. Burger King followed up this tweet with more tweets highlighting the discrepancy between male and female chefs in restaurants. Some people thought it was a great way to attract attention and highlight a problem. But unfortunately, most of Twitter did […]
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How does web design impact the success of content marketing? [With examples]
You could have the most profound, compelling, through-provoking piece of content in the world, but if it looks awful on your website, people won’t consume it. That’s how website design impacts content marketing in a nutshell. But hold your horses because that’s not all you need to know. What you really need to know is […]
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6 Ways to Raise Your Prices Without Losing Customers
Let’s not beat around the bush, shall we? Getting an email telling you that the price of something is increasing is never fun. Even if we love the product, it’s not something we’re going to jump up and down with glee about. So it’s no wonder you’re nervous about increasing your prices for your current […]
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Publish This Easy Piece of Content Before You Raise Your Prices (And See Amazing Results!)
Are you thinking of raising your prices right now? Well, stop. Step away from the keyboard. And don’t you dare sneakily update your prices on your website (not yet anyway.) Because there’s something we’d like you to do first. Something that will help you both increase sales, AND build trust and loyalty with your audience. […]
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The Ultimate Business Blogging Guide
Is your website just a fancy online business card? Because, you know, your website can do a lot more for you and your business. If you have a business blog, it can act as your… Best salesperson, bringing leads and sales to your business 24/7 Trusted customer service advisor, informing and building trust and loyalty […]
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Five Awkward Questions You Should Ask Yourself To Create Great Content
One of our members recently asked how we create so much content that neatly links back to the thing we are selling. They described this as ‘hitting different pain points or nuggets of info that seemed totally unconnected, but always magically ended up at the promo.’ And the key to this is simple. All you […]
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How to Make Content Part of Your Sales Process (so you get more sales, faster!)
What would you prefer? Scenario A – you arrange a call with someone in order to get answers to your questions about a product or service they sell. Scenario B – you get all the answers to your questions and objections via this company’s website. Hmmmmmm… Sales call where you have to wait to chat […]
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5 Must-Have Blog Post Ideas That Work Hard For Your Business
Each blog post on your blog should do a job. Think of your blog as your team and each blog post as a team member. Do it right and your blog post can act as your… 👩🏽💼Best salesperson – that will deliver you actual direct sales (as well as be helpful) 👨💼Knowledgeable customer service advisor […]
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