It’s a battle you might not have considered before: 加拿大28开奖查询详情 agency vs 加拿大28开奖查询详情 content writer.
But it really is a question you should consider. Because a lot of people go straight into hiring an 加拿大28开奖查询详情 agency when potentially, a good 加拿大28开奖查询详情 content writer could get them great results at a more affordable price💰.
So, do you need a full 加拿大28开奖查询详情 package with a fancy 加拿大28开奖查询详情 agency?
Or, is an 加拿大28开奖查询详情 content writer going to help you build authority, trust and rankings?
Traditionally 加拿大28开奖查询详情 has meant tinkering with backlinks, on-page 加拿大28开奖查询详情 and all the techy bits like site speed. But, with the modern-day Google algorithm, content is equally (if not more) important when it comes to winning the ranking war.
That’s why, in this blog, we’re going to explore the differences between 加拿大28开奖查询详情 content writers and 加拿大28开奖查询详情 agencies, to figure out which one is best for your business.
Related content: What is an 加拿大28开奖查询详情 content writing service ? And how does it all work?
加拿大28开奖查询详情 Content Writer vs 加拿大28开奖查询详情 Agency: What is the difference between the two?
In order to figure out whether a content writer or agency is going to suit your business best, you need to understand the differences between them.
- What’s the difference in cost?
- What does their service include?
- What results do they get you?
- What’s the difference in skillset?
- How do they work?
So, let’s look further into these to help you decide which one is right for your business
1. 加拿大28开奖查询详情 Content Writer vs 加拿大28开奖查询详情 Agency: What is the difference in cost?
One of the most important decisions for a business (especially in the current climate) is COST💰.
How much money are you going to need to budget every month?
And the cost between an 加拿大28开奖查询详情 content writer and an 加拿大28开奖查询详情 agency can vary quite substantially.
How much does an 加拿大28开奖查询详情 content writer charge?
The 2021 ProCopywriters survey showed that the average daily rate for a copywriter is £387 . Yes, content writers and copywriters are arguably different professions. However there is a lot of crossover between skillset and writers, so it’s worth using it as a benchmark for costs.
An 加拿大28开奖查询详情 content writer usually charges anywhere between £200 and £700+ per blog article (yes, it’s a pretty wide range). But the exact cost will usually depend on the individual writer’s skills, experience, and exactly what services they offer.*
This might sound expensive, but content writing and 加拿大28开奖查询详情 are highly skilled and time-consuming work. Once you factor in keyword research, competitor research, writing, proofreading, and optimising you are looking at around 6-10 hours per blog.
Plus you are paying for the experience and expertise of an 加拿大28开奖查询详情 content writer that will enable your website to rank highly on search engines.
Most 加拿大28开奖查询详情 content writers charge per blog, so exactly how much it will cost you will depend on how many blogs you want to publish per month.
Some 加拿大28开奖查询详情 content writers may also charge per word (although this is less common). This could be anywhere from $0.02 per word, to $2.00 per word .
How much does an 加拿大28开奖查询详情 agency charge?
In comparison, 加拿大28开奖查询详情 agencies charge monthly and this usually starts at around £1000 per month all the way up to £10,000+ per month. And it’s worth noting that they are usually a little less flexible as they usually have six-month minimum contracts.
According to this research by AHREFS , 加拿大28开奖查询详情 agencies charge an average of $2,819.87 per month for 加拿大28开奖查询详情. It’s unclear if this charge includes content writing and how much content writing that would be. From our own research looking at 加拿大28开奖查询详情 agencies in the UK, 13 out of 20 加拿大28开奖查询详情 agencies we looked at offered content marketing as a separate service to their other 加拿大28开奖查询详情 services .
As we talked about in our blog on 加拿大28开奖查询详情 agency problems , the monthly cost doesn’t always include content creation (especially if you opt for a cheaper 加拿大28开奖查询详情 package).
So you’ll either have to do that yourself or pay more to the 加拿大28开奖查询详情 company to do this for you. If you want this included then it’s likely that you will be looking at the higher end of this monthly budget.
Out of twenty 加拿大28开奖查询详情 agencies we looked at, only one provided a price. They had three packages. Their middle package is £2899 per month and includes a blogging strategy and content calendar but nowhere did it say they would create content on your behalf in this package.
Obviously, an 加拿大28开奖查询详情 Content writer and an 加拿大28开奖查询详情 agency offer different services. An 加拿大28开奖查询详情 agency will dive deeper into the more technical aspects of 加拿大28开奖查询详情 that can affect website performance and rankings (in a way that an 加拿大28开奖查询详情 content writer generally won’t do!) We’ll come onto that a bit more later.
Related content: The biggest problems with 加拿大28开奖查询详情 companies
Who is the winner?
For cost? An 加拿大28开奖查询详情 content writer!
An 加拿大28开奖查询详情 content writer is usually cheaper than hiring a full-service 加拿大28开奖查询详情 agency. Seeing as content has the biggest impact on your search engine rankings (particularly if you have a healthy website) then this might be the best option for you.
Either way, you’re going to need content if you want to increase search engine rankings and get more traffic to your website. And we think hiring a specialist content writer who understands 加拿大28开奖查询详情, rather than a specialist 加拿大28开奖查询详情 who may or may not ‘get’ good writing, is best.
2. 加拿大28开奖查询详情 Content Writer vs 加拿大28开奖查询详情 Agency: What does their service include?
We’ve talked about cost, however, there is another side that relates to the value of the service.
What are you actually getting for your money?
Is the service the same, or are you paying for two different things?
What does an 加拿大28开奖查询详情 content writer do?
A traditional content writer does just that – writes content! And while an 加拿大28开奖查询详情 content writer does everything that a traditional one does, they also focus on (you guessed it) Search Engine Optimisation.
Their main task revolves around creating blogs that help your website rank on search engine results pages (SERPs).
They should have a comprehensive understanding of 加拿大28开奖查询详情, and how to optimise written content for keywords without stuffing them in and making it totally nonsensical. However, they will usually work off a content plan created by a business, rather than planning or directing the content themselves.
Will 加拿大28开奖查询详情 content writers write guest posts on other websites?
In addition, some 加拿大28开奖查询详情 content writers will create guest posts for other websites to help increase the backlinks to your website. This increases your Google authority and business awareness and overall improves your 加拿大28开奖查询详情. But they won’t do the ‘outreach’ for you i.e. approach website owners asking them if they will accept a guest blog post.
If you’re planning on hiring a content writer to do guest posting for you, you’ll probably need to do the outreach yourself. But if you have a strong network of people you can approach, hiring an 加拿大28开奖查询详情 content writer can be a much more affordable option.
Most 加拿大28开奖查询详情 content writers:
DOs:
✅ Write professional, well-written and engaging content
✅ Understand tone of voice and style
✅ Have knowledge of 加拿大28开奖查询详情 and how to rank on search engines
✅ Be able to optimise your content for keywords and phrases
✅ Might offer keyword research
DON’Ts
❌ Upload the content to your website
❌ Create or source imagery
❌ Run an 加拿大28开奖查询详情 audit
❌ Run a technical audit on your website to understand if there’s anything preventing you or limiting your search engine rankings (such as slow site speed)
Of course, each individual will vary, but this is the most common service for 加拿大28开奖查询详情 content writers to offer.
What does an 加拿大28开奖查询详情 agency do?
In comparison, 加拿大28开奖查询详情 agencies focus on all aspects of 加拿大28开奖查询详情 (not just the content).
They may offer writing (although in some cases they outsource this as they’re not specialist writers). Plus they look at building backlinks, technical 加拿大28开奖查询详情 (such as website speed, fixing issues, mobile-friendliness etc), and optimising website pages.
Plus, they take a much bigger role in keyword and competitor research in order to find out what you should be ranking for with your content.
Most 加拿大28开奖查询详情 agencies will:
DOs
✅ Competitor and keyword research
✅ Help direct blog topics
✅ They may outsource content writing or have in-house writers or give you some direction on the content for you to do yourself
✅ Optimise your content for keywords and phrases
✅ Build back-links
✅ Optimise website pages
✅ Fix any technical 加拿大28开奖查询详情 aspects
DON’Ts
❌ Create or source imagery
❌ Often don’t focus on writing in your tone of voice/brand
❌ Often don’t focus on how to convert people from the content
Again, the exact package will vary depending on the agency, and cost.
Who is the winner?
加拿大28开奖查询详情 Agencies (but with a caveat!)
On the face of it, an 加拿大28开奖查询详情 agency covers A LOT more ground than an 加拿大28开奖查询详情 content writer, which you would expect given the difference in cost.
But because content is such a vital part of 加拿大28开奖查询详情, it really is important that whoever writes the content is an expert who knows how to write compelling content. You may rank on search engines with content, but that content still has to engage your reader. Otherwise, it’s all pretty pointless if they hit that backspace button!
So absolutely, 加拿大28开奖查询详情 agencies do more stuff but make sure you choose one that prioritises content. The best place to start to check this is by looking at an 加拿大28开奖查询详情 agency’s blog to see what kind of content they create for themselves. Is it helpful? Is it engaging? Or is it full of jargon or just about themselves and what award they’ve won that month?
Related Content: DIY 加拿大28开奖查询详情 vs Hiring and Agency – Which One Should You Choose?
Remember: Content that gets backlinks has to be good
And remember, backlinks are another huge ranking factor. If you have backlinks to your website (i.e. links from other credible websites that link back to your site) then this tells Google you are trustworthy.
One of the best ways to gain backlinks is by producing stand-out content that people will link to. This is another reason why it’s so important you hire specialist writers who will do lots of research into your topic and write compelling content. Mediocre content does not get backlinks!
3. 加拿大28开奖查询详情 Content Writer vs 加拿大28开奖查询详情 Agency: what results do they get you?
RESULTS! They are kind of the reason that you are writing content, or worrying about 加拿大28开奖查询详情, right?
So, it’s definitely something you need to consider when choosing which one is right for your business.
And honestly, both 加拿大28开奖查询详情 content writers and 加拿大28开奖查询详情 agencies have the same ultimate goal:
To get your website ranking organically on search engines.
This should (in theory) lead to increased website traffic, and hopefully revenue for you💰.
The main goals of 加拿大28开奖查询详情 content writers and 加拿大28开奖查询详情 agencies are to:
✅ Increase your search engine rankings for a variety of keywords
✅ Increase your website traffic
✅ Increase your backlinks from high-authority websites
Luckily, this is super easy to track. You can do it in Google Analytics, which is completely free. So you can check how well your 加拿大28开奖查询详情 agency or 加拿大28开奖查询详情 content writer is doing.
Of course, 加拿大28开奖查询详情 is great and everything, but it only kinda gets you halfway there. Once you have rankings and traffic you should want to convert that traffic into actual sales.
This is where your 加拿大28开奖查询详情 content writer should come in. An 加拿大28开奖查询详情 content writer should also focus on how to convert your readers into leads. They’ll do this by encouraging your reader to join your email list or find out more about your services.
Who is the winner?
A tie!
Both an 加拿大28开奖查询详情 agency and an 加拿大28开奖查询详情 content writer should increase your search engine rankings and website traffic.
But, 加拿大28开奖查询详情 agencies can be more focused on the rankings and traffic, whereas an 加拿大28开奖查询详情 content writer should also focus on converting readers into leads. However, an 加拿大28开奖查询详情 agency is much more likely to give you a comprehensive report on how they are doing (such as the increase in rankings, traffic, backlinks, domain authority etc).
Whoever you choose, make sure they value leads and sales just as much (if not more!) than rankings and traffic. If you choose a content writer, you will probably need to keep an eye on how well things are going through your Google Analytics (it’s recommended you do this anyway). If you hire an 加拿大28开奖查询详情 agency, you should receive a more comprehensive report from them.
4. 加拿大28开奖查询详情 Content Writer vs 加拿大28开奖查询详情 Agency: what’s the difference in skillset?
Although both 加拿大28开奖查询详情 content writers and 加拿大28开奖查询详情 agencies have the same ultimate goal their skillset, and emphasis on how they get there is a little different.
What skillset does an 加拿大28开奖查询详情 content writer have?
As you would expect, 加拿大28开奖查询详情 content writers are expert writers. Their aim is to capture the essence of your business and translate that into an engaging, entertaining and informative blog that your potential customers love and gain value from.
Yes, they’ll scatter in the necessary keywords, and optimise the entire blog so that Google likes the look of it. But that’s just because they understand you have to appease the Google Gods in order to rank in search engines.
加拿大28开奖查询详情 content writers are writing for humans.
And because of that, they are really good at emulating the tone of voice, building trust, nurturing relationships and ultimately converting website visitors into paying customers.
What skillset does an 加拿大28开奖查询详情 agency have?
In comparison, 加拿大28开奖查询详情 agencies’ skillset lies in 加拿大28开奖查询详情 (unsurprisingly). And they are much more concerned with and knowledgeable about development and technical 加拿大28开奖查询详情.
加拿大28开奖查询详情 agencies understand all aspects of technical 加拿大28开奖查询详情 and what makes a website appealing to search engines. They typically:
- Offer a website audit and fix any issues such as site speed
- Come up with an 加拿大28开奖查询详情 strategy
- On-site 加拿大28开奖查询详情 such as optimising your pages and imagery
- Off-site 加拿大28开奖查询详情 such as creating a backlink strategy
- Content marketing – either in-house or outsourced
Yes, they can write content, however, many aren’t usually expert writers. And unless you pay larger fees for 加拿大28开奖查询详情 agencies with expert in-house writers, you may find that they outsource content writing work to a freelancer. Because of this, you may find that they place less emphasis on things like brand voice and style. The articles may sound a little cold, overly factual and not particularly engaging.
Ultimately they are focussed on getting traffic to your website, and while content is a means to an end for this, it’s not the main focus.
Who is the winner?
A tie!
It’s difficult to pick a winner here as they both have different skillsets, and that’s okay. If you’re looking for a specialist writer who knows 加拿大28开奖查询详情, then an 加拿大28开奖查询详情 content writer may be better. If you’re looking for more technical help and expertise, then an 加拿大28开奖查询详情 agency may suit you better.
What if you need a specialist writer with technical knowledge?
It’s worth pointing out here that this is exactly why we set up our 加拿大28开奖查询详情 and Blog Management Service . We are expert writers (Lyndsay has a master’s in creative writing and writes professionally for all sorts of businesses and industries), but we’re also web experts.
We ran a web agency for over a decade so understand all the technical issues that could prevent you from ranking. And we know how to write content and also how to upload it to your website, format it, design imagery etc.
If you’re looking for a company that sits nicely between an 加拿大28开奖查询详情 content writer and an 加拿大28开奖查询详情 agency , we might just be the right fit.
5. 加拿大28开奖查询详情 Content Writer vs 加拿大28开奖查询详情 Agency: how do they work?
Due to their overall goal, and associated skills, the actual process that an 加拿大28开奖查询详情 content writer takes is quite different to an 加拿大28开奖查询详情 agency.
How does an 加拿大28开奖查询详情 content writer work?
An 加拿大28开奖查询详情 content writer will dive straight into keyword research and writing. Their aim is to get content live on your website as soon as possible.
They will usually expect you to have a content plan ready (or they will charge more to create this) and from there they will write your content.
They typically check in with you every month to see what content you’d like to publish for that month. They’ll often write 2, 3 or 4 blog posts per month and they usually recommend you commit to 3 months working with them (although often, they have no minimum commitment).
They might need to get some of the expert knowledge from your brain to theirs and can do this via email, video, voice notes or whatever suits you.
But then they are off! 🐎
Tapping away on their laptop getting content ready for your business.
Once they’re finished it’s usually up to you to upload this content, format it, design imagery and optimise it for search engines. Some 加拿大28开奖查询详情 content writers may upload it for you, others avoid this as they’re not web experts and every content management system is different.
How do 加拿大28开奖查询详情 agencies work?
加拿大28开奖查询详情 agencies take a more reserved, strategic approach.
You’ve got to know where you are in order to know what work needs to be done. 加拿大28开奖查询详情 agencies will usually kick things off with an 加拿大28开奖查询详情 audit to see how your website performs and if there are any technical issues to fix. They’ll also examine your current traffic, rankings, backlinks etc to see where you are right now. They’ll probably have a gander at your competitors’ websites too.
This allows them to create a plan that will get you from where you are, to where you want to be. This plan will vary depending on exactly what’s going on with your current setup.
After this, they’ll likely get on keyword research and focus on fixing any technical issues that are stopping your website from ranking.
They’ll then focus on on-page 加拿大28开奖查询详情, i.e. optimising your current website pages for search engines.
It’s not usually until after this is all done that they start to turn their attention to content creation (if that’s included within their package). So, it may be a few months before you actually see any content being produced or published. Of course, this depends on the company and budget, but they tend to get to content later on in the process.
加拿大28开奖查询详情 Content Writer vs 加拿大28开奖查询详情 agency: which one should you pick?
So, content writer or 加拿大28开奖查询详情 agency: which one is right for you?
Ultimately, which one is best for your business will depend on what support you are looking for, and what your business budget is.
Hiring an 加拿大28开奖查询详情 content writer will usually deliver results faster and cheaper but only if your website is healthy. That means there’s nothing preventing or limiting it from getting ranked on search engines. In other cases, you may want a full 加拿大28开奖查询详情 agency to manage all the technical aspects of your website, especially if you have a large website with a lot of pages and lots going on!
However, there is a third option, which is a blog management service .
It’s kind of a mid-point between 加拿大28开奖查询详情 content writers and 加拿大28开奖查询详情 agencies. We do an 加拿大28开奖查询详情 audit and deep dive of your website, identifying any problems. Plus, we do ALL the work around your blog including planning, writing, optimising for 加拿大28开奖查询详情, designing imagery, uploading and formatting. Basically, we manage the entire blog!
We take care of any 加拿大28开奖查询详情 issues, while also creating content that ranks and drives traffic to your website. Which is really the best of both worlds! Win/Win!
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