Writing your about page is usually treated as an after-thought. A place to stick your education history, that award you won in 2004 and talk about your favourite pizza toppings. If this sounds like you, then you seriously need to look at your about page again. In many cases, an about page is a highly […]
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Ep 11 – How to choose a domain name for your website
Choosing your domain name can take forever! Should you have your name as your domain name? Should you use your business name as your domain name? Or even, should you include a keyword within your domain name? It can be tricky. In this podcast episode, we go through the pros and cons of different domain names and […]
Ep 10 – How to Attract Your Ideal Clients Through Your Website
Working with your ideal client is the dream, but sometimes it’s difficult to say who you want to work with and who you don’t. In this episode, we discuss the many ways you can attract your ideal clients and put off those you don’t want to work with. In this episode, we’ll cover… How to […]
Ep 9 – Why Our First Website Failed Miserably
We were bright-eyed twenty-one-year-olds when we invested every penny we had (and hadn’t, to be honest) into a brand new website. It failed miserably. In this episode, we uncover what went so wrong in our first ever business, so you don’t make the same mistakes as us. In this episode, we’ll cover… Why you need […]
Ep 8 – 8 Tips to Increase Website Conversions
Converting your website visitors into paying customers doesn’t just happen by accident. There are so many things you can do to increase conversions on your website. In this episode, we’re going to be going through eight very simple tweaks you can make on your website that will transform your readers into leads. In this episode, […]
Ep 7 – How to Transition into a Personal Brand
Transitioning from a traditional business to a personal brand: what you need to know Transitioning from traditional, service-based business to a personal brand can seem super-scary. Often, we’re afraid to get out from behind our logos and let our audience get to know the real us. When you have a personal brand, you can build […]
Ep 6 – Should You Redesign or Tweak Your Website?
Do you really need to redesign your website? It’s certainly tempting, especially when you’re encountering problems with your current site. However, redesigning your website could cost you thousands or, if you’re doing it yourself, months and months of work. There are times when a redesign is essential. But other times, you may just need to […]
5 Ways Your Ego Could Turn-Off Your Website Visitors
We don’t mean to let our egos get in the way, but I can guarantee that the majority of us have (myself included). We’re so focused on our business and what we want to achieve that sometimes it’s easy to forget about the person viewing our website. We see business owners and personal brands do […]
Ep 5 – Why You Need a Big Bold Statement and How to Create One
Your Big Bold Statement should be the first thing users read on your website. It’s super important, and yet so many businesses fail to get it right. In this episode, we look what a Big Bold Statement is and we’ll be covering the nine different ways you can create one. In this episode, we’ll cover… […]